- Collecting the available information of the subject.
- Create the ad-spot* tests to determine each age group's relations to advertisements.
- Contact large number of parent assoociations and schools to offer them to participate the project by ask the children to fill out ad-spot test.
- Using the ad-spot tests, create the ad-stop* exercises for all age groups.
- Write the book chapters,
- Create the 2-3 page exercise books by age groups
* ad-stop : an excersise designed to make the children "stop" when they see an ad, and conscienciously acknowledge them, and older age group to identify the advert' method, the way it intends to influence. They should learn to differenciate between the "informative" and "manipulatíve" adverts. It should be like a game for them, with a feeling of satisfaction once they managed to identify a "trap".
Contact scools and parent assocoations
- Initially in local kindergarten and school try to understand how the the education system works. What are the liberties of individual teachers in choosing methods and subjects?
- Create the ad-spot test series few page exercise, to determine the current level of ad-sensitivity of all age groups.
- Contacting large number of schools and parents associations, to ask tem to conduct a simple excersise, what will be the basis for the final excercises
- Asking the scools and associations to participate in the project by financial means and to create statistics.
Writing the chapters
- Iwan started working on the first Chapter:
- Description of the consumer society with its negative sideeffects and establishing the fact that many of us notice them or suffer from them, and it is not necessary to be like that. This is an intoductory chapter, leaving points open for the other experts ( marketing, psychology) to connect to the subject.
Create a publishing company
Print the books
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