In the early 1900's Bernie read son uncle's - Sigmund Freud's - book and he thought he can make money aut of it.
He choose the tobacco industry and decided to convince the woman to start smoke.
Using the ideas of Freud, he linked the cigarette to the sexuality and give a "penis" to the woman, so they could challange the superiority of man.
As we aready know, his idea worked with a great sucess.
Today, 100 years later we can see an effort what targeting the "commom sense" to persuade the people to stop smoking: practically a failure.
I am sure that the more sophisticated tools of the marketing, advertisements and psychoanalisis could give us the possibility to turn the advertisement to a product and make the people aware of it. As young people can learn easily the complicated works of the dosens of features of mobile phones, following the ever changing trends of fashion, they will learn to look at the ads like this too.
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