The marketing technics often use sublime effects on the subconsciece.( bright colors, using children, animals, emotional messages)
An easy method will be necessary to bring them to the conscience level, to spot the "unlifelike" effects, not connected figures ( cartoon characters on the muesli, etc)
My theory is that almost anyone feels that something is "not right" around some advertisements, but they can not find words to describe the fenomen, so actually nobody talks about it. So the problem stays on the individual level. Most of the people understand the basic terminology of politics, sport or fashion, so they can have opinion, they can discuss, argue about them, and having certain freedom in theese areas. This is not the case about marketing. It is is necessary to create a verbal environment to be able to express thoughts in this field. This is the first step to develop a conscience of the nature of the advertisements around us.
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