Organising the team

• Participating pedagogs:
  - Claire Roussi from Gerard Philippe Ecole maternelle
  - Sabine Geney-Gris from Extenat Notre Dame (to be confirmed)
  (They need a letter what explains exactly what is expected from them)
  They will confirm the methods used with the ad-spot test and conduct the initial tests. They can add practical advises to the parents in the relevant chapter.
  
  
• Sociolog,
  - Iwan Barth
  Writing the opening chapter, explaining the reasons behind this poject. Helps organising.
  
  
• Child psycholog
  - Adrienn Biró (to be confirmed)
  Explains the vulnerability of the chidren. Explore those qualities in the small children what can be the bases to build the "immun system" on: natural naivity, sense of justice, etc...
  
  
• Market research expert
  - Philippe Claveau from Institut d'Administration des Entreprises (IAE) de Grenoble
  - Possible some students can be involved...
  In a chapter of the book he explains the meaning of marketing and its strategies. Clarifying the positive and negatíve aspects, the used methods and the possible counter-methods.
  Create the concept of the "ad-aware" brand. How to feel pleasure and intellectual satifaction by resiting artificial emotional pressure, and "catching out" the traps. To feel liberated by being able to say NO! to aggressive and blackmailing adverts, and feel the power to give your money to those who are honest with you.
  Helps to construct the spot-ad sheets and the stop-ad exercise books.
  Works out a strategie to work with Parents Associations, helping them to understand the concept of the project, and attact them to participate.
  
  
• Illustrator
  - Yve ?
  Designs the general style, appearance of the book and the excercises
  Drawing illustrations for the book chapters,
  (He need a letter what explains exactly what is expected from him)
  
  
• Editor
  - Djilali Djelali (Serendib)
  
  
• Publisher, electronic typesetting, print preparation
  - Attila Horvath

Why should it work ?

In the early 1900's Bernie read son uncle's - Sigmund Freud's - book and he thought he can make money aut of it.

He choose the tobacco industry and decided to convince the woman to start smoke.
Using the ideas of Freud, he linked the cigarette to the sexuality and give a "penis" to the woman, so they could challange the superiority of man.

As we aready know, his idea worked with a great sucess.

Today, 100 years later we can see an effort what targeting the "commom sense" to persuade the people to stop smoking: practically a failure.

I am sure that the more sophisticated tools of the marketing, advertisements and psychoanalisis could give us the possibility to turn the advertisement to a product and make the people aware of it. As young people can learn easily the complicated works of the dosens of features of mobile phones, following the ever changing trends of fashion, they will learn to look at the ads like this too.

Work Plan

Working out the concept for :  Publishing a book and a set of excersise sheets.

• Collecting the available information of the subject. 
• Create the ad-spot* tests to determine each age group's relations to advertisements.
• Contact large number of parent assoociations and schools to offer them to participate the project by ask the children to fill out ad-spot test.
• Using the ad-spot tests, create the ad-stop* exercises for all age groups.
• Write the book chapters,
• Create the 2-3 page exercise books by age groups

* ad-spot : at what age can the children identify advertisements, and how aware they are of the advertisements around them (spotting hidden adverts)
* ad-stop : an excersise designed to make the children "stop" when they see an ad, and conscienciously acknowledge them, and older age group to identify the advert' method, the way it intends to influence. They should learn to differenciate between the "informative" and "manipulatíve" adverts. It should be like a game for them, with a feeling of satisfaction once they managed to identify a "trap".




Contact scools and parent assocoations

• Initially in local kindergarten and school try to understand how the the education system works. What are the liberties of individual teachers in choosing methods and subjects? 
• Create the  ad-spot test series few page exercise, to determine the current level of ad-sensitivity of all age groups.
• Contacting large number of schools and parents associations, to ask tem to conduct a simple excersise, what will be the basis for the final excercises
• Asking the scools and associations to participate in the project by financial means and to create statistics.

Conduct the tests by age groups

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Writing the chapters
 - Iwan started working on the first Chapter: 

• Description of the consumer society with its negative sideeffects and establishing the fact that many of us notice them or suffer from them, and it is not necessary to be like that. This is an intoductory chapter, leaving points open for the other experts ( marketing, psychology) to connect to the subject. 

Create a publishing company

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Print the books