Supporting Projects

Propose and conduct an experiment with Ecole Maternelle Gerald Phillipe to test a workbook for the agegroup 3-6. Prepare 20 pictures for the children to see if they recognise the difference between the "real" activities and adverts. The process may be filmed to be able to share the results with professionals for study the result.

The test is made up of two parts

1. The ad-spot should show, that the children can recognise advertisements, and their decisions are influenced by them. 
2. The ad-stop is a little tool, to develop an ability to consciously recognise an advertisements and "treat" them that way. This one can be fine-tuned by differentiate between good (informative) and bad (pushy, manipulative) advertisements.
   

During the test the children see different images of  "normal" life activities, objects, and advertisements.
Would they able to notice the difference? How? Do they want to have those objects on the advertise pictures more than the others?   Why ?
Here we need the professionals, the child psycholog and the marketing expert to select the appropriate images and to find the right words to conduct the experiment.


Contacting one or more Parents Association which would contributing to the project, and where the issues could be discussed and put in practice with children.